How Social Media is Transforming Businesses.

In today’s digital era, social media is revolutionizing the way businesses connect with customers. Gone are the days when entrepreneurs had to rely solely on traditional advertising, word-of-mouth referrals, or physical storefronts to attract buyers. With just a smartphone and an internet connection, businesses can now reach thousands—if not millions—of potential customers.  

Take, for example, Mr. Olayinka Gabriel, a forward-thinking entrepreneur in Jalingo. Through social media, he has successfully marketed his businesses—SuperCash Fintech and SuperCab—without the need for costly physical advertisements. By leveraging digital platforms like Facebook and WhatsApp, he has built a strong customer base and increased brand visibility, proving that social media is more than just a place for social interactions; it’s a powerful business tool.  

This shift in marketing strategy is not unique to Gabriel. Across the globe, businesses of all sizes are tapping into the potential of social media. According to recent studies, over 4.9 billion people actively use social media, making it one of the most effective ways to engage with consumers. Platforms such as Instagram, Twitter, and TikTok allow businesses to showcase their products, interact with customers in real time, and create targeted ads that reach specific demographics—all at a fraction of the cost of traditional marketing.  

For entrepreneurs in Jalingo and beyond, the message is clear: adapting to this digital revolution is no longer optional. Those who embrace social media marketing stand to gain increased exposure, customer engagement, and business growth. As technology continues to advance, the businesses that thrive will be those that understand and harness the power of social media.  

By, Boyi Wasasauma Sanfo